Event & Motion
Watson Experience Center THINK
IBM Think is a global AI and hybrid cloud market catered to partners and developers alike. For THINK 2019, I designed a digital experience on the WEC (Watson Experience Center), an exhibit that spanned a 40ft wall showcasing professionals and the AI services they used to succeed from the Hall of Professionals.
Client IBM Watson & Cloud
Event IBM THINK 2019
Role Motion Design / Visual Design / Event Design
The WEC Wall
At the IBM WEC in the San Francisco HQ, an event was hosted for special special partners. While the clients spoke with company individuals, the WEC panels I designed showed animated elements of industry specific people and services. Over time the screen changed to show an array of categories that AI had helped improve.
AI icons in motion
For the WEC event, I animated most of the IBM Watson icons that represent AI services and capabilities. This was an extra effort on my part, as all that was needed was static representations. I wanted to make this event special, and it paid off as these animations are used in social posts even to this day.
THINK 2019 overall event
A multitude of designers put effort in creating a seamless experience throughout all categories of the services offered by IBM. I worked closely with Brand leads who dealt with other special booths and structures like the following. This lead to referencing and using assets back and forth with the team to make this event as fantastic and on brand as possible.
