Houndify Web Rebrand
Web / Brand
Redesigned Houndify’s B2B website to create a scalable, user-centered experience across desktop and mobile. Developed a comprehensive brand and UI system including grid layouts, typography, iconography, illustrations, and modular components to ensure clarity, consistency, and intuitive navigation. The design supports both current needs and future growth, improving usability for users exploring the voice AI platform.
Client SoundHound Inc
Role Brand Design / Web Design / Visual Design
Additional Design Beau Parent
Publication 2021 Houndify Website
Grid System
Referenced Google’s Material Design guidelines to establish a responsive grid system. A 12-column grid was applied for desktop and a 4-column grid for mobile. Margins and padding were adjusted throughout the site to improve text alignment, readability, and overall layout consistency for the Houndify website.
Font Family
Montserrat was selected as the primary font for Houndify. Its clean, versatile design ensures legibility and accessibility across different weights, supporting a consistent and professional visual identity.
Color System
The Houndify brand palette centers on Hero Blue to represent the AI platform. Cyan and purple signify enablement and function, while cool colors are applied to technology or business elements and warm colors to organic elements like people and food. These colors were applied across icons, illustrations, and web layouts to maintain a cohesive and versatile brand identity.
Iconography
Developed a scalable icon system with Level One and Level Two icons. Level One icons, more detailed and illustrated, are used in larger spaces, while Level Two icons are simplified outlines for smaller applications like web layouts, presentations, and social media. Both sets were created on a consistent grid system with defined rulesets to ensure cohesion across all touchpoints.
Illustration
Illustrations were built from basic shapes to ensure clarity and simplicity in both development and final output. The minimal style supports a recognizable and dynamic brand identity across the Houndify website and related assets.
Logo Specifications
Refined the legacy Houndify logo by creating guidelines for color usage, spacing, and partnership lockups. These specifications ensure consistent application across the brand and all digital assets.
