Tamar Ben-Baruch is a multidisciplinary artist in the Bay Area working on brand design, sweet animations, web magic, illustration, and other digital creations.
Skills
UX/UI / Product Design / Data Visualization / Motion Design / Visual Design / Web Design
Expertise
Product Design
UX/UI Design
Interaction Design
Information Architecture
Wireframing
Prototyping
Data Visualization
Dashboard Design
Component Design
Design Systems
Motion Design
Visual Design
Programs
Figma
FigJam
Maze
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Lottie
Procreate
Cinema 4D
Autodesk Maya
Autodesk 3ds Max
Platforms
Jira
GitHub
Confluence
Notion
Miro
Zeplin
Google Workspace
Squarespace
Code
HTML
CSS
JavaScript [Fundamentals]
Python [Basics]
JSON [Basics]
Responsive Web [Fundamentals]
Experience
User Experience Designer / Product Design / F5 / San Jose, CA / 2022 — Present
Focus
Designed enterprise analytics dashboards and data visualizations for security products.
Developed user flows, wireframes, prototypes, and interaction patterns for complex reporting workflows.
Collaborated with product, engineering, and data teams to define requirements and improve usability.
Maintained and evolved design system components, interaction states, and UI patterns for consistent handoff.
Company
F5 is a multi-cloud application services and security company focused on securing and delivering apps and APIs across cloud, on-premises, and edge environments.
Visual Designer / Marketing Design / SoundHound Inc / Santa Clara, CA / 2019 — 2022
Focus
Led visual design direction across product, web, social, and campaign initiatives.
Created animated assets, illustrations, and motion graphics for digital experiences.
Developed visual systems and brand guidelines to support consistency across channels.
Collaborated with design, marketing, and product teams to refine creative execution.
Company
SoundHound Inc. is an audio and speech recognition company focused on voice AI, natural language understanding, sound recognition, and search technologies.
Visual Designer / Marketing Design / IBM Watson / New York, NY / 2016 — 2019
Focus
Developed motion graphics and animated assets for marketing campaigns, events, web, and product promotions.
Created video, illustration, and visual design assets for internal and external brand initiatives.
Designed templates and branded materials for executive presentations, video, and photography.
Supported marketing and brand teams in creating scalable assets for company-wide use.
Company
IBM Watson focused on enterprise AI products and services, helping organizations apply AI, automation, and data-driven tools across business workflows.
Education
School of Visual Arts / BFA, Computer Animation & Visual Effects / New York, NY / 2010 — 2014
Awards & Festivals, 2014 – 2015
Outstanding Achievement Award for Under the Bed, School of Visual Arts
3rd International Motion Festival in Cyprus
Glasgow Independent Film Festival
Zubroffka International Short Film Festival
Anim’Arte – International Student Animation Festival
MIA Animation Festival
Animacursed – International Festival of Horror and Terror Animation
Cannes Short Film Corner
1st Annual Vortex Sci-Fi, Fantasy & Horror Film Festival
Roshd International Film Festival
Durban International Film Festival
Tuzla Film Festival
Boise Student Int’l Video Festival