Illustration / Emotes

Voice & Audio Characters

The SoundHound app uses Houndify’s voice AI technology to help users discover, explore, and share music. Characters were designed to represent concepts of sound, audio, and music, bringing the app’s features to life in a playful and visually engaging way.

Client SoundHound Inc
Role Illustration Design
Publication 2021 SoundHound Music App

Characters with Personality

Inspired by trending cartoon shows, character designs were developed to reflect the lively style of animated series while maintaining a grounded, professional look. Explorations led to a round orange design representing the music app logo, a boombox-headed character for music, and a simple character listening to headphones. Colors were drawn from both the SoundHound App and Houndify, unifying the visual identity across both brands.

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Motion / Visual
Trust & Transparency

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Business Research for Voice AI