Web / Campaign
Business Research for Voice AI
SoundHound Inc promoted their AI platform, Houndify, through a digital campaign presenting survey insights from top industry leaders on the value of custom voice assistants. Art direction guided the campaign’s visual identity, including brand color schemes, illustrations, web layouts, and icons. Additional designers contributed under direction to ensure a cohesive and engaging digital experience.
Client SoundHound Inc
Role Lead Design / Visual Design / Web Design / Illustration Design
Additional Design Beau Parent / Stev Rodriguez
Publication 2021 Houndify digital campaign
Overall Image
The overall image established the art direction for the entire campaign, translating across social tiles, registration pages, paid media, and websites. For this data-focused, business-oriented campaign, the design incorporated various charts and report-style elements. To balance the analytical approach, organic touches such as people, plants, and natural elements were added, creating a more approachable and engaging visual experience.
Desktop
Designed the campaign landing page in collaboration with content writers, developers, and other artists. The page served to educate users on the research report while guiding them to register for the gated webinar and access the campaign guide.
Mobile
Designed the mobile version of the ‘Research Report’ landing page. Assets and layouts were adapted to ensure a seamless experience on mobile devices, maintaining clarity and usability for accessing the campaign guides.
Social
Created social organic ads, banners, and tags following the style of the key visual. Assets were produced with pixel-perfect precision and adjusted to fit various container sizes, ensuring consistency and clarity across all social touchpoints.
Registration / Gated
Designed gated assets for the webinar and full research report, creating landing pages that delivered content after registration. The design ensured a smooth user journey while maintaining visual consistency with the campaign and Houndify brand.
Illustration
Illustrations were developed to convey concepts of voice-enabled devices and services. Elements such as refrigerators, kiosks, speakers, and food orders were combined into cohesive visuals that clearly communicated the campaign’s ideas.
Color Palette
The ‘Research Report’ campaign drew from Houndify’s brand palette with a focus on a business-oriented audience. Blues and indigo were used to convey technology and data, cyan emphasized tech and AI, and magenta added contrast to break the monotone feel, creating a professional yet visually engaging palette.
