Motion / Visual
Trust & Transparency with AI
IBM Watson helps organizations predict outcomes, automate processes, and optimize employee time. The Trust and Transparency campaign showcased how Watson delivers clear and reliable decisions. Isometric illustrations were designed in alignment with the company brand and brought to life with motion to tell a cohesive visual story.
Client IBM Watson
Role Motion Design / Visual Design / Illustration Design
Additional Design Vanisha Patel
Publication 2019 IBM Watson campaign
A Visual Breakdown of Trustworthy AI
Led this in-house project, creating storyboards, animatics, illustrations, and motion assets. To convey the abstract concept of trust and transparency, isometric cubes were designed to brighten, representing the revealing of data and system actions. This concept and isometric style have been adopted by other IBM teams and integrated into the company brand guidelines.
