Web Campaign
Monetization of Voice AI
A digital campaign promoting Houndify’s AI platform, focused on how companies can monetize and expand services using voice AI. Led art direction, including brand color schemes, overall campaign visuals, illustrations, web layouts, and guiding icons and other assets created by collaborating designers.
Client SoundHound Inc
Role Lead Design / Visual Design / Web Design / Illustration Design
Additional Design Stev Rodriguez
Publication 2021 Houndify Campaign
Overall Image
The overall image served as the foundation for the campaign’s art direction, translating across social tiles, registration pages, paid media, and websites. Research focused on city-oriented vector compositions, complex industry storytelling, and layered elements. The final approach combined a contemporary, vibrant look with industries such as retail, hospitality, and travel to create a lively narrative.
Desktop
Collaborated with content writers, developers, and other designers to create the landing page for the Monetization campaign. The page was designed to educate users while encouraging registration for the gated webinar and guide.
Mobile
A mobile version of the Monetization landing page was created, with additional assets and layout adjustments to ensure a seamless experience across devices.
Guide
“Two gated media assets were developed to expand the campaign’s reach: a webinar featuring top industry specialists, and a white paper detailing statistics, insights, and testimonials on monetizing voice AI.
Social
Paid and organic social ads, banners, and tags were created following the style of the Overall Image. Visual elements were optimized for pixel-perfect deliverables and adjusted to fit various container sizes across platforms.
Illustration
Illustrations were developed to convey the ways companies can create monetizable moments through voice AI. Following the contemporary style, bright and engaging visuals were created to tell the story of the campaign.
Color Palette
The Monetization campaign used select colors from the Houndify brand palette. To convey a warm, approachable tone, bright colors such as yellows, oranges, and reds were emphasized. Indigo and gray accents were included to balance the palette and maintain brand alignment.
