Illustration & Brand
Houndify Illustration Design
Houndify combines the smartest voice AI with engineering expertise to help brands build conversational voice assistants. During the rebrand of Houndify, I delved deeper into flat design, a style that takes complex ideas and visualizes them in a minimalist way. I thought the approachable illustration look was best at showing the relationship between people and technology.
Client SoundHound inc
Role Brand Design / Illustration Design
Color
The Houndify brand colors are developed to focus on the Hero Blue, which represents the AI platform. Enablement and function is represented with the Cyan and Purple. Going down the palette, the cool colors are used in areas of technology or business, and the warm colors to be used in organic elements such as people and food. All colors are utilized in creating illustrations for not just the Houndify brand, but also for campaigns that need an individual look and feel.
