Video & Motion
Trust and Transparency with AI
IBM Watson is AI for business. Watson helps organizations predict future outcomes, automate complex processes, and optimize employees' time. The campaign for Trust and Transparency tells the story of how Watson can make clear and reliant decisions with its capabilities. I designed isometric illustrations in par with the company brand and brought them to life with motion to tell this visual story.
Client IBM Watson
Role Motion Design / Visual Design / Illustration Design
Additional Design Vanisha Patel
A visual breakdown of trustworthy AI
I lead this in-house project, creating storyboards, animatics, illustrations, and eventually the motion aspect. Since the idea of trust and transparency is difficult to convey in real-world ideals, I thought out the idea of creating cubes that brighten. This was to portray the idea of revealing data and actions in system. This idea, as well as the isometric style, has traversed on to other IBM team illustrations, eventually making its way into the company brand guidelines.
