Illustration / Brand
Isometric Visuals & Development
Developed in-house isometric designs, a spatial and realistic illustration style at IBM, to depict people and technology in action. Selected to collaborate with a team of artists to create guides, builds, and branded visuals that reflected IBM’s design principles and brand ideals.
Client IBM Watson & Cloud
Role Brand Design / Visual Design / Illustration Design
Publication 2019 IBM Design Isometric Style
Gallery
Illustrations were designed to depict the engagement and relationship between people and technology. The IBM Watson color scheme was manipulated to ‘illuminate’ key points, while varying levels of opacity and layering were used to convey transparency in data and create depth in the visuals.
Build
Isometric elements were created starting with flat graphics using simple shapes—squares, circles, triangles, and rectangles—then 3D effects in Illustrator were applied to achieve perspective. Once the correct angle was established, objects were refined with color and scale adjustments. IBM later enhanced this approach by applying a grid system to maintain consistency and balance across the isometric style.
Usage
The isometric illustration style communicates vibrant and technical ideas. Its spatial perspective enables engaging layouts of environments, objects, people, and technology.
