Illustration / Brand

Houndify Illustration Design

Houndify combines advanced voice AI with engineering expertise to help brands build conversational assistants. During the Houndify rebrand, illustrations were developed in a flat design style to simplify complex concepts. This approachable style effectively highlighted the relationship between people and technology.

Client SoundHound Inc
Role Brand Design / Illustration Design
Publication 2021 Houndify Voice AI Platform

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Color

The Houndify brand palette centers on Hero Blue to represent the AI platform. Cyan and purple signify enablement and function, while cool colors are applied to technology or business elements and warm colors to organic elements like people and food. These colors guide illustrations for both the Houndify brand and campaigns requiring a distinct, cohesive look.

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