Web Campaign

Monetization of Voice AI

 
 

SoundHound Inc promoted their AI platform, Houndify, with a digital campaign focused on how companies could monetize and expand services using voice AI. I lead the art direction of this campaign, choosing brand color schemes, visualizing the overall project image, creating illustrations, designing web layouts, and guiding icons and other assets via other designers.

Client SoundHound Inc
Role Lead Design / Visual Design / Web Design / Illustration Design
Additional Design Stev Rodriguez

Unlock the Revenue Potential of Voice AI

Overall Image

 

The overall image is a staple to the art direction of the entire campaign. This asset will translate over to additional visuals, like social tiles, registration pages, paid media and websites. For this campaign I researched city oriented vector compositions, complex industry storytelling and interesting methods of layering elements. Finally, I settled on the idea of a contemporary and vibrant look and feel for the campaign. This combined industries like retail, hospitality, travel and more into a lively story.

Desktop

 

Working with content writers, developers, and other artists, I designed a landing page for the “Monetization” campaign. The goal was to not only educate, but push for user registration for the gated webinar and guide.

Mobile

 

The following is a mobile version of the “Monetization” landing page. Additional time and assets were created or adjusted to comply with the layout for the mobile guides.

Guide

 

To further expand on marketing, the ask included two gated media assets. A webinar featuring top industry specialists, and the white paper with full details, stats, and testimonials on the subject of monetizing voice AI.

Social

 

Paid and Social organic ads, banners and tags were created following the style of the Overall Image. Elements were created for pixel perfect deliverables. Adjustments were also done to help fit the visuals into the different container sizes per asset requirements.

Illustration

 

The illustrations created convey the different way the companies can create monetizable moments through voice AI. Keeping within the contemporary style, I created bright and attractive visuals that tell stories of the campaign.

Color Palette

 

“Monetization” used select colors from the Houndify brand palette. Since this was a campaign focused on profit for businesses, I wanted to lighten the money aspect and show a warm organic approach to the campaign. This was meant to be an approachable idea to any person, so I focused on bright colors such as yellows, oranges, and reds. To give a nice accent to the palette, I included the indigos and grays for a balancing effect.

Next
Next

Web & Brand Houndify
Site Rebrand